Logo design
A distinctive mark
For businesses that already know who they are and need a distinctive mark to represent it.
02 · Before there's a logo
We explore different ways an idea could take shape before deciding which direction deserves to go further.
Exploration sheet
04 · Detail matters
Behind a confident mark is quiet construction: proportion, alignment, clear space and optical correction.
Clear space
Optical centre
1 : 1
Minimum size
Alignment
05 · One mark. Every situation.
The same resolved mark, tested against size, colour and format constraints. If it only works in ideal conditions, it isn't finished.
16px
24px
32px
Favicon scale. If the mark collapses here, it needs more reduction.
06 · The finished system
Your main brand signature.
An alternative composition for different spaces.
A compact, recognisable symbol.
Versions designed for your brand palette.
For environments where colour isn’t appropriate.
SVG, PDF, PNG and appropriate working/export formats.
The essentials for keeping the logo consistent.
07 · A logo is part of the picture
Logo design
For businesses that already know who they are and need a distinctive mark to represent it.
Brand identity
For businesses that need the wider visual system too: typography, colour, imagery, graphic language and application.
Still working out what the brand should stand for? Explore brand strategy
08 · The result
Many possibilities. One strong mark.
09 · Questions
Logo design sits close to identity and strategy. These are the questions teams usually want answered early.
Logo design focuses on the mark itself: symbol, wordmark, lockups and the files you need to use them. Brand identity covers the wider visual system around it, including typography, colour, imagery and graphic language.
Often yes. If the mark still has recognition and the idea is sound, refinement can be more valuable than reinvention. We assess what still works, what creates friction, and how much change is actually needed.
Primary and secondary lockups, the logo mark, colour and black-and-white versions, plus digital and print-ready formats such as SVG, PDF and PNG, with clear usage guidance.
A well-built logo should work across digital, print, signage, social, packaging and small applications like favicons. We stress-test the mark against those conditions during the design process.
You're involved in the decisions that matter: direction, shortlisting and refinement. We handle the exploration and craft, then bring you clear options rather than an unfinished pile of sketches.
Logo design can stand alone, or sit as the starting point for a fuller brand identity. If the work expands into typography, colour systems and applications, we can continue into that next stage.
READY TO START?
If you need a logo that stays clear under pressure, we'll explore the possibilities and refine until the right one remains.